About Us

We are a health innovation firm that specializes in using design thinking and behavioural insights to co-create digital solutions for healthcare systems and academic medical institutes.
Helping Healthcare Providers Feel Efficient
We pay attention to what people think is impossible – their answers point towards opportunities.
Helping Patients Feel Capable
Engaging end users to generate buy-in – having the right people involved upfront provides diverse perspectives.
Helping Learners Feel Confident
The path of greatest impact is often unintuitive – we must demonstrate to educate.
Our Guiding Principles
Our philosophy
Taking the easy way is the fundamental problem with building a service model. Our partners and the society expect to see what is being built in real time. We design & build digital solutions and tools to provide that visibility.
From how we create, who we create for, to how we operate
The question we always start with is 
How are we making it better for people?

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